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Wednesday, January 9, 2019

Free Download , by Jeff Hyman

Free Download , by Jeff Hyman

Reading this publication will not obligate you to act as what distinguished this book. It will actually ensure you to see just how the world will certainly run. Every declaration and action of guide will urge you to think more and believe better. There is no one that will not prepare to receive the chances. Everyone will need the chance to alter and improve their life as well as problem.

, by Jeff Hyman

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, by Jeff Hyman


Free Download , by Jeff Hyman

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, by Jeff Hyman

Product details

File Size: 3089 KB

Print Length: 234 pages

Simultaneous Device Usage: Unlimited

Publisher: Lioncrest Publishing (November 28, 2017)

Publication Date: November 28, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B076J4D891

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Amazon Best Sellers Rank:

#65,487 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

It's obvious recruiting is a topic Jeff Hyman is passionate about and in which he has deep experience. Jeff's on a mission for companies to only hire rockstars and he's able to show you just how to do it. Recruit Rockstars is a quick read packed with fantastic counsel on what works now to identify, recruit, and retain top talent - particularly relevant in this very challenging time of low unemployment. Jeff knows how to entice people to want to join your company and how you can increase your certainty of candidates being a good fit on both the culture and skill set fronts. It's a must-read for anyone building a team and will change the way you approach recruiting.

This is the recruitment guide that every startup needs to read. It's especially valuable for people who might not have a background in recruiting but find themselves in a position where they need to hire the best. Recruit Rockstars is a clear and concise guide that won't waste your time and gives you the recruitment background you need. I can't recommend this book enough!

I’d been absorbing Jeff’s articles and podcasts for years and became frustrated that my own sales leaders weren’t delivering on his prescriptions. When it came time to look for a new Chief Revenue Officer, I turned to Jeff and asked him to find us a Rockstar. He did a deep dive into our company’s expectations and culture and attacked the search. I didn’t think it was possible, but Jeff managed to deliver four high-quality leaders for in-person interviews (including the Rockstar we ultimately hired) within thirty days. Today, I’ve gone from frustrated to excited again about delivering on our sales potential, largely due to Jeff’s efforts.

Excellent tips on hiring right. I especially liked the chapters on DNA. It is truly one of the missing links in getting the right people into your organization. The other well described part is the entire reference checking paradigm. Most of us reference check after the fact, if at all. On occasion, for an especially important position, we’ll make the offer contingent on reference checks that are provided by candidate. But, the idea of looking for references, on your own, through the LinkedIn is really good. This is when you can get the real stuff.Good book!

There are not many recruiting books out there, I jumped all over this one when I saw it was coming out. Jeff 100% gets the reality of what is needed in 2018 to attract and retain top talent. The game has changed and if you do not adapt you will be left behind. This book is a step by step tutorial of exactly what you have to do in THIS market to get top talent.

Jeff and I are cut from the same Cloth. The way he moves through the motions is relatable and to the point. In my humble opinion, the missing piece was, you need to be passionate about people to succeed in this industry. He clearly is and you can feel it through his writing but far too many people in our space are motivated by money. I blew through this book in 2 days and am glad I found it. It confirmed 80% of my approach and gave me ideas to grow stronger in this space. Thanks Jeff for laying it out so well!

Bringing on the right people makes or breaks a company’s success - and Jeff has the process figured out. This book is filled with useful tidbits that he’s learned through the years that push you to do the due diligence to identify the talent you need, and help you find high performers. It’s a must-have for new and experienced hiring managers alike!

I can't tell you how deeply grateful I am for 'Recruit Rockstars' - I stumbled upon it on Kindle last night, and am already half-way through. I applied all of the lessons today in an interview, from the prescriptive questions to crafting the DNA, and the interview went immeasurably better than the ones last week! If you haven't yet had the chance to become more intentional about interviewing and if your goal is to hire A-players, this book is a great place to start.

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Monday, December 31, 2018

Ebook Download Dr. Patrick Walsh's Guide to Surviving Prostate Cancer, by Patrick C. Walsh Janet Farrar Worthington

Ebook Download Dr. Patrick Walsh's Guide to Surviving Prostate Cancer, by Patrick C. Walsh Janet Farrar Worthington

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Dr. Patrick Walsh's Guide to Surviving Prostate Cancer, by Patrick C. Walsh Janet Farrar Worthington

Dr. Patrick Walsh's Guide to Surviving Prostate Cancer, by Patrick C. Walsh Janet Farrar Worthington


Dr. Patrick Walsh's Guide to Surviving Prostate Cancer, by Patrick C. Walsh Janet Farrar Worthington


Ebook Download Dr. Patrick Walsh's Guide to Surviving Prostate Cancer, by Patrick C. Walsh Janet Farrar Worthington

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Dr. Patrick Walsh's Guide to Surviving Prostate Cancer, by Patrick C. Walsh Janet Farrar Worthington

Review

"The ultimate book on the No. 1 men's disease in the world...should be in every man's home." --USA Today"Dr. Walsh is widely regarded as the nation's finest prostate surgeon...Very current...thoroughgoing primer on the disease, full of accessible but detailed explanations." --Washington Post"Comforting, encouraging...a must-read for women, men, and families...tells you everything you need to know." --Elizabeth Dole

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About the Author

Patrich C. Walsh, MD, the world's foremost authority on prostate cancer, is the Distinguished Service Professor of Urology at the Brady Urological Institute of the The Johns Hopkins Medical Institutions in Baltimore, Maryland. Dr. Walsh was honored as the 2007 National Physician of the Year for Clinical Excellence by Americas Top Doctors.Janet Farrar Worthington is an award-winning science writer.

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Product details

Paperback: 608 pages

Publisher: Grand Central Life & Style; Revised, Updated edition (June 19, 2012)

Language: English

ISBN-10: 1455504181

ISBN-13: 978-1455504183

Product Dimensions:

6 x 1.5 x 9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

549 customer reviews

Amazon Best Sellers Rank:

#403,680 in Books (See Top 100 in Books)

Great book!!!Reads like a medical school course in prostate cancer.Even though it's a big book, the author has made it very understandable for the common layman. Even though there are medical terms used in the book they are explained where anybody can understand what Dr. Walsh is talking about.As a person with active prostate cancer, Dr. Walsh helps to take the mystery out of the subject, fully explains all of the options that are available and makes it less scary (if that is possible).Information is power and ignorance is dangerous. Learn about the "beast" and what works to kill it. Kill the beast and live your life.I would recommend the printed book over the ebook, then you can pull it off the shelf if you have any questions.

Others have written of this in their reviews, but I want to add my voice to that chorus:Dr. Walsh is a surgeon. He knows how to do prostate surgery. That is fine, but guys need to know that there are other options. This book gives only passing consideration to non-surgical treatments. If you read the sections on radiation, for example, the writing style changes noticeably, indicating that those parts were written by someone other than Dr Walsh who are experts in that field. I understand this, as Dr Walsh has less experience with those treatments. To his credit, he gives acknowledgement to several colleagues for those sections.Before signing up for surgery, see a radiation oncologist. If your urologist hesitates before referring you to one, you might want to consider a different urologist.All that said, This book is still a go-to source for prostate cancer information. It seems to alternate between a hopeful and hopeless tone, which I found confusing at times. There are even what I took to be contradictions, with one chapter saying "don't get this treatment because it doesn't work" with other chapters saying "here's how you get this treatment". Most guys will, like me, read lots and lots of articles once they get that "you have prostate cancer" diagnosis. This book needs to be read for sure, even though it could probably use a new revision.I am not going to advocate any particular treatment. After all, I'm just a patient.

In 2012--I was diagnosed with Prostate Cancer. My Urologist stated that he was giving me a book to read: I immediately assumed--a booklet or something not exceeding 100 pages!!?? Dr Walsh's book is over 600 pages!! Every man--and especially every Black man should read Dr. Walsh's book: on page 61--I received one of the greatest revelations of my life: "The men most likely to have Prostate Cancer--are Black men in Atlanta,Ga!!! The women most likely to have Breast Cancer--are White women in--San Francisco, CA??? These are substantiated medical realities--although the cause(s) were not stated!!??There is a collaborator--Janet Worthington--who is not a Urologist--but a writer: Ms. Worthington--took the task of writing Dr. Walsh's book in a style/language--so that the average person would be able to understand medical language--that would otherwise be impossible to adequately comprehend.This book is too detailed--to attempt any kind of summary of its contents. I assure you--if you purchase--"Surviving Prostate Cancer"--you will have made one of the best investments of your life!! Do not--I beg you--make excuses for not purchasing a copy of this book--immediately--it could save your life!!

As an MD and now one finding out I have stage 4 prostate cancer, (T1c N1 M0) this book is invaluable. Consider it your second opinion. I have an excellent urologist who told me to read this book as my PSA's are normal with active cancer. The book outlines diagnosis, work up, who should be followed, and who should undergo biopsies. Dr Walsh outlines therapies per stage. It is a bit technical for lay people, but well worth reading. Do not trust a PSA, ask also for a PHI. Get surgery ( if needed) at a center of excellence, and most of all, do your research and have a top urologist. I had 1 node positive,found post op, despite the negative pre op work up and this is curable, or will extend my life 10-15 years! . Had I waited for my PSA to go over 4, I would be seriously ill , terminal, as this tumor does not produce PSA and by Gleason score, highly aggressive. That is also explained in book with tables and facts.

I was just diagnosed with Prostate Cancer and this book came highly recommenced. With this type of Cancer, lifestyle and diet over the long term (>10 years) are critical ingredients in both prevention and management.Even after diagnosis there are a LOT of options and you must be able to discuss them intelligently with your doctor. This book is the first step.Dr. Walsh presents the essential information in both summary and detailed form. There is a lot of information on the subject, including some really harebrained nonsense, for example I just got an email telling how Prostrate Cancer is really a CIA conspiracy and you should buy this guy's "herbal remedy" which will fix everything. The only real counter to this nonsense is real knowledge based on real facts: here are the facts!Reading the book has made me much more confident that I will "die from something else", since I am 72 that works out to approx 20 years. It is scary to formally work out your life expectancy as per Dr. Walsh's instructions, however I also found that I have already done 90% of my "do before you die" list and expect to have the time to do most of the rest.(UPDATE) It is inevitable that ANY published material (book or whatever) is at least 2 years out of date due entirely to the necessary review and editing needed. I had a long talk with my Urologist today and there are many new options available. This book is great for being a "knowledgeable consumer", but is NO substitute of professional advice for your particular situation!

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Monday, December 10, 2018

Ebook , by David Wallace-Wells

Ebook , by David Wallace-Wells

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Ebook , by David Wallace-Wells

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, by David Wallace-Wells

Product details

File Size: 819 KB

Print Length: 304 pages

Page Numbers Source ISBN: 0525576703

Publisher: Tim Duggan Books (February 19, 2019)

Publication Date: February 19, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07GVPFH5V

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Amazon Best Sellers Rank:

#215 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

The first reviewer (one star) took a lot of time to discredit the accuracy of this book. I don't think "Ladyhawk" is really speaking to David Wallace-Wells's argument fairly. The future is, to say the least, uncertain, but can be understood to evolve within the bounds of wide extremes, each with a different probability. For instance, an as-yet-unknown technology might appear tomorrow that will solve or diminish the problem (a point the author makes repeatedly within the first chapter). Almost impossible, but possible. I think his point is , given the overwhelming consensus that human-caused carbon emissions (and other emissions that feedback loops will produce) is massively life-threatening to our children and grandchildren, we can't afford to wait for certainty. And so he's assembled facts from many credible sources to bolster his argument that we're in trouble.A couple of such facts that struck me were these: of the total quantity of intentional carbon burning that has occurred over the last 400 years, over half has happened since the premier of Seinfeld. 85% has occurred since the END of WWII. The compounding of global growth has resulted in enormous momentum for continued carbon burning.I don't understand why there is so much heat in the arguments of Ladyhawk and like-minded critics of those who raise this issue. I won't speculate on its sources. But I'd simply invite potential readers of this book to consider that when the greatest human-caused loss of life in human history -- World War II -- began, no one accurately predicted how it would go; how much the lives of people who lived within its theaters of operations would be changed (or abbreviated). That is one of the points that David Wallace-Wells invites readers to consider: that this WILL be worse than we think, because many are oblivious, or have a self-interest in the status quo, or maintain an optimism that will probably prove to be misplaced.Amazon lets you read the first few pages. Don't rely on my or any other reviews; go to the text and make up your own mind.Amazon lets you look.

About half of The Uninhabitable Earth is dedicated to presenting the latest research findings on the expected effects of climate change over the 21st century, with chapters on a wide range of topics including wildfires, economic collapse, and climate conflict. It is extremely well-researched—the author consulted many top climate scientists, there are copious citations and the notes section comprises a large portion of the book—yet presented in an accessible style. As in the original New York magazine article of which this is a book-length treatment, the effects of temperature increases of more than 2 degrees are covered in-depth, going up to about 6 degrees.The other half contains the author’s very literate and thought-provoking musings on the impact climate chaos is likely to have on fundamental structures such as capitalism, ethics, and our conception of history. I was impressed by the author’s restraint in not indulging in speculation. His points are well-informed and backed up with solid reasoning.The information contained in this book is extremely important, because it sounds the alarm at a time when immediate action must be taken, because it forces one to question so many fundamental assumptions behind contemporary life in a developed country, because it is founded in rigorous research on a topic that is of overwhelming significance. It raises and grapples with very big and pressing questions that will be seared onto the minds of millions over the coming century and beyond.

This is truly the most important book I have ever read, and one of the best written. It is so good, so complete, and so well-organized and argued that I immediately stopped writing my new book on the same subject, The Anthropogenic Apocalypse, after having worked on it for a year, because there is just no way that I, or any author, could outdo David Wallace-Wallace, or even come close. He has done a gigantic amount of solid research from a wide variety of sources, made the results frighteningly clear, and organized his science-based conclusions it into a horrifying, but probably accurate, depiction of the most horrendous catastrophes that wiil wreak havoc and death on the earth if the people and nations of our pale blue dot do not immediately undertake major serious programs to halt global warming – if it is not already too late. I will happily return to finishing my memoir of the sexual revolution and cheer as The Uninhabitable Earth heads to the top the charts. Albert Podell, author of Around the World in 50 Years.I WOULD LIKE TO ADD THAT I AM DELIGHTED THAT YOU HAVE REMOVED THAT BIASED, MISGUIDED, UNFAIR, AMD RIDICULOUSLY NEGATIVE ONE-STAR REVIEW FROM LADYHAWK.

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Saturday, December 8, 2018

PDF Download Chronicles of Narnia Box Set, by C.S. Lewis

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Chronicles of Narnia Box Set, by C.S. Lewis

Chronicles of Narnia Box Set, by C.S. Lewis


Chronicles of Narnia Box Set, by C.S. Lewis


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Chronicles of Narnia Box Set, by C.S. Lewis

From the Back Cover

Narnia . . . where a dragon awakens . . . where stars walk the earth . . . where anything can happen.Experience The Chronicles of Narnia in its entirety in time for The Voyage of the Dawn Treader, the third movie in the motion picture epic. This movie tie-in box contains the rack editions of all seven of C. S. Lewis's classic stories:The Magician's NephewThe Lion, the Witch and the WardrobeThe Horse and His BoyPrince CaspianThe Voyage of the Dawn TreaderThe Silver ChairThe Last BattleThe box features stills from the movie, and each book inside has cover art by Cliff Nielson and the original black-and-white interior illustrations by Pauline Baynes. The journey begins long before the Dawn Treader sets sail and ends long after its voyage, so don't miss out on any part of this definitive fantasy series of our time!

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About the Author

Clive Staples Lewis (1898-1963) was one of the intellectual giants of the twentieth century and arguably the most influential Christian writer of his day. He was a Fellow and Tutor in English literature at Oxford University until 1954, when he was unanimously elected to the Chair of Medieval and Renaissance English at Cambridge University, a position he held until his retirement. His major contributions in literary criticism, children's literature, fantasy literature, and popular theology brought him international renown and acclaim. He wrote more than thirty books, allowing him to reach a vast audience, and his works continue to attract thousands of new readers every year. His most distinguished and popular accomplishments include, The Chronicles of Narnia, Out of the Silent Planet, The Four Loves, The Screwtape Letters, and Mere Christianity. Visit the C.S. Lewis website at www.cslewis.com.

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Product details

Age Range: 8 and up

Grade Level: 3 - 6

Paperback: 1662 pages

Publisher: HarperCollins Narnia; Media Tie In edition (October 19, 2010)

Language: English

ISBN-10: 0061992887

ISBN-13: 978-0061992889

Product Dimensions:

4.3 x 4.3 x 7 inches

Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

5,549 customer reviews

Amazon Best Sellers Rank:

#737 in Books (See Top 100 in Books)

How could anyone improve on the Chronicles of Narnia? C.S. Lewis is first; Tolkein is second. No one else is even in the same game. This series is intended for children, but really, much of it is wasted on the young. Read the books to your kids--or any kid you can shanghai--they'll love them, but you'll love them more. I hope the movies will be worthy of the books.

The Complete Chronicles of Narnia (text only) by C. S. Lewis,P. Baynes I bought this copy because for one, I personally did not want a "movie tie-in" version, I wanted to have a hardcover edition that contained all of the books in one that I could keep for years and pass down to my children - in short, good quality, tasteful, with pictures.It was described as being "Used - Good", but it arrived in excellent condition (no noticeable tears on the book itself with only slight page wear). This version came with a book jacket which is identical to the hard cover itself, so I threw away the jacket which was well worn. Also, the book description says "text only", which is strange, because this copy has tons of the original illustrations in full-color (I'll try to post pictures soon).I feel like I hit the jackpot with this purchase and I highly encourage everyone to get this copy ASAP, because I've noticed the price of the "all-in-one" books skyrocketing lately (Barnes and Noble used to have a "leather"-bound copy for $20 three years ago which is $100 now). I sure hope these books don't go out of print, but if they do, you'll be glad you purchased this particular version, because it'll be passed down the family.

This is a beautiful paperback box set of the Narnia collection, that so many of us grew up with. The covers are nice, thick and protective of the pages inside, which are of good paper stock. I have no print fading or errors that I've noticed.The art on the outter box is beautiful on all sides, with a little read up at the top. For paperbacks, I believe this is the way to go! Highly recommended!

 This is a really lovely storybook collection based on all seven books in the Chronicles of Narnia by C.S. Lewis. Those include: “The Magician's Nephew”, “The Lion, the Witch and the Wardrobe”, “The Horse and His Boy”, “Prince Caspian”, “The Voyage of the Dawn Treader”, “The Silver Chair”, and “The Last Battle”. As the coloring book is slightly longer than average size and there are seven books covered, each is only touched on lightly. The coloring book can be used as an fun addition while you are reading the stories but it does not replace them.The designs are based on the original artwork by Pauline Baynes from the books written and published in the 1950's. In some cases, the artwork has been turned into what I call “wallpaper” style designs with repeated patterns.The designs include considerably more black in shading than usual for coloring books. That is because the original artwork was just that – artwork and not coloring designs. I've found that utilizing the black as shading is what works best for me with this type of design. I've run across it before when original artwork has been presented in this format.On a personal note, the designs bring back memories from my own life. I was a big fan of these books as a child and I would read them over and over again. Once I had children, I would read books to them before bedtime each night and this was a favorite, especially of my late son. He also would read the books over and over again on his own.I am now looking forward to reading them to my grandchildren and I will now also have a book of designs that I have colored to go along with them. I will admit that coloring these designs is a bittersweet experience as I spend as much time thinking of my son as I do in coloring.This is what I found as I colored in this book and tested the paper with my coloring medium. I'll include a list of my coloring medium, which I use for tests and for coloring, in the comments section below.96 pages of Designs based on original artwork from “The Chronicles of Narnia”Printed on both sides of the pagePaper is heavyweight, white, slightly smooth and non-perforatedGlue BoundMany Designs merge into the binding areaSome designs spread across two pages with integral parts merging into the binding areaAlcohol-based markers bleed through this paperWater-based markers, gel pens, and India ink pens do not bleed through the page.Colored pencils worked well with the paper. I was able to get good color with multiple layers of the same shade. I was also able to layer multiple colors and blend well using a pencil style blending stick. Both oil and wax based pencils worked well.

Love these books, but the font size is much too small on the Narnia Box Set (with movie pictures on box, linked below). It is advertised as for Grade 3 and up, but likely only Jr. High and older would be comfortable with this small of a Font Size. We are surprised that Harper Collins would publish such a small text Font Size, knowing that many children would be their audience.***It would be very helpful if Amazon would include the Font Size in the product description for books and other literature.*** (Surprised that they don't already include this.)Chronicles of Narnia Box SetWe are sending this box set back regrettably, and instead ordering this 2000-published box set, which is a couple inches taller, hoping it has an adequate font size for young readers (link below). It costs $8 more, but should hopefully be the solution we need for the too-small font.The Chronicles of Narnia Box Set: Full-Color Collector's Edition

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Tuesday, November 20, 2018

Ebook Free Punisher (2nd Series), Edition# 97

Ebook Free Punisher (2nd Series), Edition# 97

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Punisher (2nd Series), Edition# 97

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Punisher (2nd Series), Edition# 97

"A startling new chapter in the "Life" of the punisher!"

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Product details

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Publisher: Marvel; 97 edition (December 1, 1994)

ASIN: B002YB6B92

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Average Customer Review:

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Amazon Best Sellers Rank:

#824,221 in Books (See Top 100 in Books)

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Thursday, November 8, 2018

PDF Download Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

PDF Download Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability


Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability


PDF Download Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Product details

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Audible Audiobook

Listening Length: 6 hours and 59 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: June 4, 2010

Language: English, English

ASIN: B003PNRZSO

Amazon Best Sellers Rank:

Like many business books, this book is interesting and thought provoking. It is not a step by step manual that you can follow and apply to your business. There are many interesting examples of innovation that worked for various companies but may be disastrous if used by others. If you are a student and don't have any real world business experience, you'll be fascinated by this book. If you are a seasoned, self employed business person, you'll be intrigued and this book may get you thinking about new and innovative pricing stragities. However I expect that most small business people will gain little from this book and keep doing business as they have and only dream of being able to apply what they just read to their business.

This book tells some excellent stories about innovation in pricing. The focus is B2C (pricing of consumer goods), but that does not mean it is irrelevant to B2B. As we have seen time after time on the Internet, consumer models and applications often go on to spawn disruptive innovations in business markets.I found Chapter 3 on price wars in China, Chapter 4 on thinking small (which has some good points about Bottom of the Pyramid markets and what we can learn from them), Chapter 5 on automatic mark downs, and chapter 9 on pay for performance models especially useful. In chapter 3 on price wars in China there is a nice light explanation of Incremental Break Even Analysis and how it intersects with strategic choices in pricing competition. When reading this section I suggest you pop up your favorite spreadsheet and build the model then run a few scenarios on it to get a feel for its behavior (unless you are one of those rare people who can understand the behavior of an equation just by running it in your own mind). Then apply the model to yourself and your competitors and see what pricing decisions it leads to. The historical treatment of automatic markdowns at Filene's basement (I am writing in this in Cambridge, just across the Charles River from Filenes) and the analysis of buying psychology are also compelling. Pay for performance will be, I believe, one of the most disruptive pricing strategies going forward, and the more different examples one can read the better. I am glad that they included the classic Tom Nagle article "Money-Back Guarantee ... and other ways you never thought to buy your drugs" (the article is available on-line at LeveragePoint). There are useful 'rules of thumb' at the end of this chapter on when pay performance is likely to work. (Other chapters also have this feature, which is a nice feature of the book - the authors give you some guidance on when a particular pricing strategy is likely to work.). On the other hand, although the authors introduce two-sided markets in the chapter on Google, they do not unfold the implications for pricing and pricing strategy. Two-sided markets are likely to eat through traditional markets everywhere they can be applied (see Catalyst Code by David S. Evans; Richard Schmalensee).This book does not do for B2C pricing what Strategy and Tactics of Pricing (Nagle, Hogan and Zale) does for B2B. It does not have an integrative framework that can help one think through B2C pricing. Sadly, I do not think such a book has been written or such a framework developed. This may be because B2C pricing is very much a part of brand strategy, and any integrative approach to B2C pricing would also have to be a book on branding (and how branding is changing in a social media world). Pricing experts and brand builders are seldom the same people and often do not work well together, but a transformative book on B2C pricing will require input from both sides.

I got this book while in John Zhang's pricing class at Wharton. He basically taught us everything that is in the book. I never knew that pricing was such a complex tool for companies to use. And I never realized how ignorant people are to pricing strategies. this book really teaches you a lot. I cannot recommend it more to someone interested in marketing, or any concept of business for that matter.Not only are the concepts in this book essential for domination in the business world, but they can help in any situation. I really urge you to read it. It shows you how to think outside of the box. John Zhang taught how to look at pricing in a different way, and now I approach every situation differently. It's just amazing how much one book can change your outlook on life.Get it.

Great book intended to build company profits through innovative pricing strategies. Not to simply charge more for a product or service (although sometimes that works), there are ways to increase your market as well as increase retention and frequency of purchasing through strategies. So if you're looking to improve your company profits and don't know where to begin, well... focus on the pricing.

If your job is to set prices or you're looking for a technical introduction to pricing, this book is not for you. The book is written like a BusinessWeek article: a quick read, informative and thorough, but not detailed or a "how to" for practitioners. It's a great way to expand your thinking about the possible ways pricing and merchandising can work.The authors outline nine alternative pricing models including free, "pay as you wish", "pay if it works", and premium pricing. They also cover price wars and various types of discounting. I enjoyed the book because it broadened my horizons in terms of viable pricing models. You won't walk away with any techniques, but if you enjoy pricing stories and insights into pricing strategies you may not have encountered before, it's a good read. The authors give some interesting insights for each of the pricing models that make it engaging. For instance, they give detailed examples of why some restaurants have effectively implemented a "pay as you wish" pricing model. They also go into detail about why pricing wars work in some markets and give an interesting history of discounting methods.There's not really a conclusion to the book nor does it culminate in a summary; rather, the authors stay true to their initial premise that pricing is an explicit activity, not governed by an "invisible hand of the market." They write that pricing should be informed by business and customer context so each example is a way of getting you to think about what might work for different markets and customer groups.If you're looking for a professional pricing book that will help you actually set prices, try "The Strategy and Tactics of Pricing" by Thomas T. Nagle and Reed K. Holden. For a less technical treatment of pricing, I'd suggest "The Price Advantage" by Michael V. Varin or "Pricing with Confidence" by Reed K Holden. If you liked "Freakonomics" and are interested in more detail about pricing in the real world, try "Why Popcorn Costs So Much at the Movies" by Richard B. McKenzie.

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Sunday, November 4, 2018

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Free PDF

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Product details

File Size: 735 KB

Print Length: 118 pages

Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits

Publisher: Routledge; 1 edition (July 11, 2014)

Publication Date: July 11, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00LPK9HHG

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Even if you think you know everthing there is to know about pricing in the arts Mr. Rushton gives you something more to think about. This is a book that should be required reading for everyone in the nonprofit arts sector.

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